At Kitch we want to support you on improving your digital visibility and grow the number of online orders. With your own independent store, you can take control of your digital restaurant and start exploring new ways to market your menu and favourite meals.
How? Not only you can get direct access to your customers and customize your delivery website, but also create your own promos and use innovative marketing tools. Today we'll help you setup up your Instagram Store, and make the best of this new ordering experience.
Small note! Although you can setup your Instagram Store in few minutes, Instagram will need 2-3 days to review your account.
#1 Make sure you're using a business account on Instagram
Open your profile page on Instagram
Open the menu list
Select "Settings" > "Account"
Scroll down and click on "Switch to Professional Account" if the option is available.
If what you see is "Switch account type" you're probably all set! But in case you need to switch your account type to a professional one, just follow the steps on your screen:
On the top-left-corner, click on the button saying "Add"
Select "Create a New Catalog"
Define your catalog's name (can be your restaurant's name) and type (Products)
Close the window
#3 Connect your digital store with your Facebook page
On the same page you were before, select the recently created catalogue
Select the option "Add items" on the top bar
Open the options under the "Add items" list
Select "Data Feed"
Choose the option "Scheduled Feed"
Now pause and go to your Kitch back-office to copy the "Link for Data Feed CSV File" available on the Marketing > Social section*.
Paste the "Data Feed CSV File" link where it says "Enter URL" on your Facebook Manager
Click "Next" and define schedule updates according to your preference
Select your currency, close the window and wait a few minutes.
Go to back to your "Catalog" and select the "Items" section to see a full list of all your menu's items, including the picture, name, availability and price! This list is automatically updated.
To check for errors while uploading your product, go to "Catalog" > "Issues". Facebook might be rejecting some of your products (i.e. alcoholic drinks). However, if you're sure you're complying with Facebook's Commerce Policy, click "Review" and the item should be available in 1-2 days.
#4 Let Instagram review your account
Open your Instagram profile
Open the menu list
Select "Settings" > "Business" > "Set up Instagram Shopping"