Meet Paula, our new Head of Spain! 🇪🇸

The Kitch expansion began in 2021, and Spain was our first stop. Since then, a lot of work has been done, but we’re not alone. We joined forces with Paula Rodríguez Otaola, our new head of Spain, to make it happen.

Get to know a little bit more about Paula, her mission at Kitch, and… which dish she can’t resist ordering after work.

Talk to us about you. Professionally, how did you get here?

Before starting at Kitch, I worked for almost four years at Deliveroo, where I had the opportunity to learn about the delivery ecosystem in Spain and participate in the sector's evolution and growth. During these years, I was also able to experience more closely the type of problems that a restaurant experiences on a daily basis, and I realised that there is still much to be done in this field. That's why I loved the chance to work at Kitch, helping restaurants go digital and become more independent in their operations.

How did you explain to your family/friends what Kitch is? How would you describe it in a few words? 

Kitch is a software created to help restaurants with their digital transformation in a simple way and without giving up their independence. We created two solutions to make it possible to accomplish this mission easily and efficiently:

  • Centralised order management on a single tablet
  • Creation of an online store, which allows restaurants to create their own sales channel so that consumers can order directly on the restaurant's website.
What do you highlight about Kitch as a company?

Kitch is a company that comes to the market with a different proposal. Its goal is to allow restaurants to define delivery on their own terms. I was also surprised by the incredible ability of the company to quickly develop and adapt its product to the market, offering the best technology and tools to restaurants.

What are the objectives of the company for the following months?

In 2022 we have an ambitious growth plan and we want to reach many new restaurants, not only we want to keep supporting restaurants in more cities in Spain and Portugal, but also in 3 new countries. The first of those new countries is Italy. Moreover, we have plans to make our team grow; we hope it can double and be over 100 people before the first half of 2022 is over.

What would you say to a restaurant owner that still hasn’t gone digital?

Try Kitch :)

It has never been so easy to digitise delivery operations. With our technology, we allow restaurants to take full
advantage of the possibilities in delivery in a simple way and offer them complete control and the chance to increase their sales at a lower cost.

We also want to know more about you on a personal level. The first question is obvious, what is your favourite dish or the type of food you couldn't live without? And that one you don’t resist ordering?

I undoubtedly couldn't live without sushi and pizza delivery, especially on days when you don't feel like leaving the house or cooking.

What apps do you use the most in your daily life?

Slack, a communication tool we use at work, is especially useful when working remotely with a large part of the team. I also love Spotify to listen to music.

More questions to Paula? Or about Kitch? We’d be glad to have a chat with you!  Send us an email at, and see you there!

Your Kitch Team.

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